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How to Position and Price Boomerang Correctly

How to Position and Price Boomerang Correctly

Recorded on:
May 20, 2026
Gary Zverev
CMO Boomerang
Mike Inishev
CEO Boomerang
14-day free trial. No credit card required
Agenda

What we told about

Most agencies think they struggle with pricing because competitors are cheaper.

That's not the real problem. The real problem is positioning.

In this webinar, we'll talk about:

Why some agencies charge cheap while others charge $499+

When beginners should keep pricing fair

How confidence changes perceived value

The difference between selling a loyalty tool and a retention system

How to stop competing only on price

This is not a webinar about "charging more." It's about understanding the value you actually bring to local businesses.

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