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Boomerang vs
Clover

vs

Clover POS Loyalty is a built-in solution offering basic point-based rewards. Boomerang Richie AI delivers a more advanced, AI-driven experience with personalized offers, automated engagement, and deeper analytics.
Fivestars is a complex loyalty tool that requires additional hardware and native app installation. Boomerang is easy-to-use software solution that you can launch today.
10x faster installment
Integrate with everything
All popular loyalty mechanics
White-labeled Reseller account
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14-day free trial. No credit card required
14-day free trial. No credit card required
Trusted by 30,000+ companies
Comparison

Feature Comparison

Clover
POS Loyalty vs. Boomerang Richie AI
Features
Clover POS Loyalty
Boomerang Richie AI (Clover App)
Availability
Core Concept
Pre-installed or easily activated in Clover; monthly fee for advanced functionality.
Free to install from the Clover App Market. All loyalty features & AI included under a single subscription (starts at $299/mo covering 3 locations).
Setup & Data Migration
Setup & Onboarding
You enable Clover Loyalty in your Clover dashboard; certain customizations are limited.
One-click migration imports all existing Clover loyalty points/records automatically—no lost data, no manual work.
Customer Enrollment
Customer Sign-Up
Customer typically enters phone number or staff searches them in Clover.
Guests quickly scan a QR code in-store; add a digital loyalty pass to Apple Wallet/Google Wallet. No separate app or complicated sign-up.
Communication
Communication Channels
Basic in-app or SMS/email blasts—costs can rise if you need large-scale messaging.
Unlimited push notifications via the digital wallet—no SMS costs. Automated personal reminders, offers, and updates.
Personalization & Automation
Personalization
Limited: standard “Earn X points, redeem for $ off” or “Buy 10, get 1 free.”
AI-driven offers and timing. System predicts each customer’s next visit, sends 1-to-1 messages based on purchase patterns.
Analytics
Displays loyalty sign-ups, points balances, redemptions in Clover dashboard.
Advanced RFM (Recency, Frequency, Monetary) insights, predictive visit modeling, real-time conversions, plus ROI tracking of offers.
Referrals & Reviews
Not built in—requires separate apps or manual processes.
Built-in referral engine (customers earn bonus points by sharing) + reputation management (only 5-star feedback is pushed to Google/Yelp).
Pricing
$0–$99/month per location for Clover Loyalty (depending on plan) plus optional SMS costs.
Boomerang monthly rate: $299 covers 3 locations + $99 each additional. No per-text or user volume fees—unlimited push notifications.
ROI & Value
Potentially higher marketing costs if you rely heavily on paid texting.
Saves on SMS overhead, drives up to 30% repeat revenue via AI personalization, tracks exact incremental sales from loyalty campaigns.
Availability
Core Concept
Free to install from the Clover App Market. All loyalty features & AI included under a single subscription (starts at $299/mo covering 3 locations).
Pre-installed or easily activated in Clover; monthly fee for advanced functionality.
Setup & Data Migration
Setup & Onboarding
One-click migration imports all existing Clover loyalty points/records automatically—no lost data, no manual work.
You enable Clover Loyalty in your Clover dashboard; certain customizations are limited.
Customer Enrollment
Customer Sign-Up
Guests quickly scan a QR code in-store; add a digital loyalty pass to Apple Wallet/Google Wallet. No separate app or complicated sign-up.
Customer typically enters phone number or staff searches them in Clover.
Communication
Communication Channels
Unlimited push notifications via the digital wallet—no SMS costs. Automated personal reminders, offers, and updates.
Basic in-app or SMS/email blasts—costs can rise if you need large-scale messaging.
Personalization & Automation
Personalization
AI-driven offers and timing. System predicts each customer’s next visit, sends 1-to-1 messages based on purchase patterns.
Limited: standard “Earn X points, redeem for $ off” or “Buy 10, get 1 free.”
Analytics
Advanced RFM (Recency, Frequency, Monetary) insights, predictive visit modeling, real-time conversions, plus ROI tracking of offers.
Displays loyalty sign-ups, points balances, redemptions in Clover dashboard.
Referrals & Reviews
Built-in referral engine (customers earn bonus points by sharing) + reputation management (only 5-star feedback is pushed to Google/Yelp).
Not built in—requires separate apps or manual processes.
Pricing
Boomerang monthly rate: $299 covers 3 locations + $99 each additional. No per-text or user volume fees—unlimited push notifications.
$0–$99/month per location for Clover Loyalty (depending on plan) plus optional SMS costs.
ROI & Value
Saves on SMS overhead, drives up to 30% repeat revenue via AI personalization, tracks exact incremental sales from loyalty campaigns.
Potentially higher marketing costs if you rely heavily on paid texting.
Use Native Clover POS Loyalty if you only need basic points-and-rewards functionality with minimal marketing.
Switch to Boomerang Richie AI if you want advanced, AI-powered loyalty and marketing automation, push notifications (no SMS fees), better data insights, and referral + reputation management features — all in one platform.
Sign up now
Book a demo

Key Boomerang Advantages

AI-Driven Personalization

Automatically predicts when customers will visit and sends relevant, individualized offers (vs. Clover’s static, one-size-fits-all approach).

Cost-Effective Communications

Uses push notifications through Apple/Google Wallet (unlimited, no SMS costs), saving thousands on text campaigns.

Better Sign-Up Experience

1-step digital wallet card install via QR code, no separate mobile app or repeated manual entry.

Deeper Analytics & Automation

Real-time dashboards for recency/frequency analysis, top spenders, automated feedback, and Google/Yelp review prompts only for 5-star ratings.

Franchise-Ready Management

Central admin for multi-location owners, plus sub-accounts with limited views for individual store operators.

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Hear from
Boomerang clients

From Local Business
"One of the best apps for digital loyalty cards!"
I think the design of Boomerangme is very nice. The app is created to make it very easy for users (with not much experiences like me) to create great digital loyalty cards in just minutes, and launch the campaign in a super easy way (simply scan the code or send the link created). The features offered by Boomerangme is very rich. The types of cards that can be created are one of the richest. And the options made available in each type are very very thoughtful, covering everything I can think of for each type of cards.
Hoang P.
Director | E-Learning
Small-Business(50 or fewer emp.)
From Marketing Manager
"Simple Fast and Intuitive. I had fun too. Don't miss this."
Loyalty Card or Carte de Fidelite ( as it could be called in french) has now a simple, intuitive and new way to be created, customized and distributed.The templates are nice and SIMPLE to use and customization is done with less complexity on the front end. Was built for no code enthusiast. The option to upload your file is great and the language personalization is just a piece of cake. Mouah!...
Djedji Serge A.
Microsoft Office Specialist Master
Small-Business(50 or fewer emp.)
From Agency Owner
"Excellent product"
I recently tried Boomerangme digital cards and I must say, they are excellent. The variety of card designs is really nice and the fact that they are all digital makes them very convenient to use. I found the process of creating and sending a card to be very simple and user-friendly. What impressed me most was how reliable the service was - every card I sent was delivered promptly and without any issues.
Linh T.
Digital Marketing Strategist
Small-Business (50 or fewer emp.)
From Local Business
“Get allota BOOM for your buck!”
Boomerangme has many pros but the one that stands out above the rest, for me, is their passion. The staff are ALWAYS at hand to help and Mikhail, the CEO is proudly Boomerangme. They help until the issue is resolved. The second biggy is the product is evolving, bought it 2022 and have seen and experienced several seamless upgrades that pack a punch.
Natashja T.
Founder
Small-Business (50 or fewer emp.)
From Marketing Manager
“Best Loyalty Platform for your Business”
In general, the experience with Boomerangme has been positive. The team and customer support demonstrate
a solid commitment to improving their services. Their openness to feedback is commendable, especially considering their startup phase. I believe their approach is brilliant, and they consistently strive to enhance the capabilities of their tool.
Prasad K.
Digital Marketing Strategist
Small-Business (50 or fewer emp.)
From Agency Owner
"Easiest decision I've made for my company!"
It feels wonderful to walk into a locally owned business and KNOW that I have a prodoct that will help their business grow.In addition, the support received by Boomerangme's support team is outstanding. They WANT me to succeed and it shows.
Amanda W.
Small-Business (50 or fewer emp.)
Show more

Learn Agency's Story

Learn more how businesses became a leaders with Boomerang.
See all customer stories

DimCoffee
The Coffee Shop Company

They have grown their revenue from loyalty members to $1.8M in just 8 months, which is a 3.6x growth.
Learn how
x3,6
$1,8M
In new sales
42
Coffee shops locations
8
Months from
Boomerang launch
75,779
Loyalty members
onboarded
Getting started is easy

Just 3 simple steps to launch your loyalty

Don’t spend the time figuring out the loyalty strategy and mechanics, just push play button.

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1

Apply Loyalty
Template

Go through the simple onboarding process to set up your account.
2

Claim your Free
Loyalty Marketing Session

Our expert will assess your loyalty situation and propose digital strategies to double profits from current customers.
3

FAQ

What’s the main difference between Clover POS Loyalty and Boomerang Richie AI?

Boomerang Richie AI leverages artificial intelligence to automate personalized loyalty offers and marketing flows, while Clover Loyalty provides a more basic, points-based program without AI capabilities.

Can I use Boomerang Richie AI with Clover POS?

Yes. Boomerang Richie AI is compatible with Clover POS, enhancing your system with advanced loyalty and marketing automation features.

Does Boomerang Richie AI provide real-time analytics?

Absolutely. Boomerang includes powerful real-time analytics and customer behavior tracking, which are limited or unavailable in Clover’s default loyalty program.

Does Boomerang Richie AI offer automated marketing tools?

Yes. Richie AI sends personalized messages and offers automatically based on customer habits, increasing engagement without manual effort.

Is there a difference in customer experience?

Yes. Boomerang provides a more modern, seamless mobile experience, with tailored rewards that feel personal—something that static Clover programs can’t match.

Resources
Watch a demoQuick winsLoyalty ROI CalculatorBlogCustomer storiesEbooksWebinarsHelp CenterComparisonCommunityYouTubeAffiliate programFully Managed ServiceEducational course
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