Discounts don't build brands, systems do. In this webinar with guest expert Ariel Feldman you'll learn how to design, pitch and launch loyalty programs that lift repeat visits, average ticket and LTV for your salon, spa and aesthetics clients — without endless promos.
Who it's for: marketing leaders and agencies working with salons, barbershops, nail and brow studios, spas and aesthetic clinics, including local chains.
What you'll learn:
Five or more proven mechanics that outperform plain discounts: tiers, subscriptions, prepaid packages, two-sided referrals, points and boosters, gamification, lifecycle triggers.
How to package and sell loyalty: positioning, offer stacks, pricing models (setup plus retainer), and quick-win pilots.
Implementation blueprint: rules, rewards, segmentation, front-desk scripts, automation flows over SMS, WhatsApp and email.
KPI framework: visit frequency, average ticket value, redemption rates, CAC payback and LTV lift, plus simple forecasting formulas.
Tooling and ops notes: integrations with booking and POS, the data you must track, and compliance gotchas.
Takeaways: a pitch template and objection-handling cheatsheet, an ROI calculator, a mechanics checklist and done-for-you message scripts.